We've got our hands on the CX740(CX740VE), which films Full HD 1080/50p video and comes loaded with a high-performance image stabilizer—possibly the best system on the market right now, in fact. There's also a 25p (25 full frames per second) mode and a 50i (50 interlaced fields per second) mode. In 50p mode, video quality is excellent in this camcorder, with a level of sharpness never before seen in a Sony camcorder and certainly equivalent to the Panasonic HC-X900.

User reviews:
Pros: Excellent image stabilisation system ; Very good picture quality in 50p mode ; Good build and finish, lens hood supplied ; Adjustable viewfinder ; Built-in USB cable ; 26 mm wide angle ; 32 GB internal memory ; 5.1 microphone ; Built-in light

Cons: Hot-shoe can only be used with Sony accessories

From above user review, we can conclude that Sony HDR-CX740 is an excellent recorder that can help you record vivid HD movies in AVCHD. The AVCHD recording mode gives up 1920 x 1080 HD footage of very high quality, but unfortunately Adobe Premiere Pro does not support full import of 1080/50p .mts files, this is due to the format and codec. AVCHD MTS is a delivery codec rather than editing codec. It may cause problems when you want to import Sony AVCHD in Premiere, like import it slowly, and couldn't edit videos smoothly.

The best method to solve those problems is to transcode Sony HDR-CX740 AVCHD to Adobe Premiere native format MEPG-2. In the following passage, we offer the detailed solution for you.

Required Software:
Sony AVCHD MTS Converter for Premiere

With the tool, you can fast convert AVCHD footages to Adobe Premiere Pro friendly format without quality loss. Also, this top MTS/M2TS Converter comes with supports for a wide range of Windows video editing software including Adobe Premiere, Sony Vegas, Cyberlink PowerDirector, Avid, Windows Movie Maker with the preset profiles, making the conversion task faster and easier.

How to transfer Sony HDR-CX740 AVCHD footages into Adobe Premiere for editing smoothly

Step 1: Free download and run the AVCHD to Premiere Converter and import Sony AVCHD .mts/.m2ts files to the program.

Step 2: Click format bar to choose output format for Premiere, here Adobe Premiere/Sony Vegas > MPEG-2 (*.mpg) is highly recommended.

Step 3: Start to convert Sony HDR-CX740 MTS to MPEG for Adobe Premiere Pro via taping the Convert button.

After conversion completes, you can easily handle Sony HDR-CX740 AVCHD in Adobe Premiere for smoothly editing as you want.

Tips:
1. If you want to join your AVCHD clips for easy editing, please tick the "Merge into one" box.
2. To adjust video and audio parameters, including video and audio bitrate, codec, frame rate, video size, channels, etc, please click the Settings button on the main interface.
3. If you shot videos in 50i mode, you can deinterlace Sony 1080i AVCHD via ticking the “Deinterlacing” box in the Video Editor interface.

Related guides:
Sony HDR-CX200 AVCHD to Avid Media Composer
Convert Sony HDR-CX130 AVCHD to FCP 7
Import Sony HDR-CX350V AVCHD to iMovie '11
Convert Sony HDR-CX115 MTS to Final Cut Express 4
Convert Sony HDR-CX760 AVCHD to ProRes for Final Cut Pro
Convert Sony HDR-CX210 AVCHD to AIC for iMovie

handle Sony HDR-CX740 in Premiere, transfer Sony HDR-CX740 footages into Premiere, Sony AVCHD MTS Converter for Premiere, Sony HDR-CX740 to Premiere, Premiere MTS versus mpeg, deinterlace Sony CX740 50i AVCHD, MTS Converter for Premiere, transcode AVCHD to MPEG-2 for Premiere, encode AVCHD files, MTS to MPEG-2 Converter, MTS to Premiere Converter, Sony HDR-CX200 to Avid MC, Sony HDR-CX130 AVCHD to FCP 7, Sony HDR-CX350V AVCHD to iMovie '11, Sony HDR-CX115 MTS to FCE, Sony HDR-CX760 AVCHD to ProRes